Franchisee Marketing Support

Marketing support for franchise owners

Home care is a noble and needed service and it's critical to spread the word about our business and what we do to make the most impact in our communities. As a homecare franchise owner, you do meaningful, important work, but without effective marketing, it may not reach its full potential.

Our marketing helps differentiate the Comfort Keepers brand to build preference both nationally and locally. We reach prospects when they are looking, where they are looking and with what they are searching for.

We provide marketing support for franchisees, from local tools, guidance and resources, to national marketing campaigns. Our marketing helps create brand awareness and brand value, which turns into client and caregiver leads for your business, resulting in increased hours and revenue.

Why Franchise Marketing Support Matters

With the right marketing strategies and tools, franchise owners can effectively promote their business and attract more customers. From creating targeted advertising campaigns to utilizing social media platforms, marketing support for franchise owners can help you reach your target audience and increase brand awareness. With the right marketing support, you can take your franchise business to the next level and achieve success in your local market.

Franchise marketing support is crucial for the success of any franchise business. It provides franchisees with the necessary tools and strategies to effectively promote their brand and attract customers. Without proper marketing support, franchisees may struggle to establish their presence in the market and compete with other businesses. Additionally, franchise marketing support helps maintain brand consistency and ensure that all franchise locations are representing the brand in a unified and professional manner. This not only enhances brand recognition but also builds trust and credibility among consumers. With the right marketing support, franchisees can tap into the expertise and resources of the franchisor, ultimately leading to a more successful and profitable franchise operation.

National Advertising and Marketing for the Comfort Keepers Brand

Our national advertising and marketing help create brand differentiation, so your prospects know you, prefer you and seek you out. We help get the Comfort Keepers brand in front of your prospects so they know Comfort Keepers, prefer Comfort Keepers and seek you out no matter the stage of the journey they're on, from learning about home care to deciding on which home care agency they will ultimately choose.

Our national advertising efforts attract prospects, increase leads and support lead conversion, whether clients, their families, caregivers or local referral partners. Some of our initiatives include:

• Ongoing market research
• Content to educate and inform
• Best-in class websites for clients and caregivers
• Search Engine Optimization
• National franchise advertising
• National PR and Social Media
• Recruitment Marketing
• Referral Source Marketing Support
• Reputation Management

Check out our Facebook, YouTube, Instagram and TikTok pages to see the kinds of content we put out there to educate, inform and convert clients, caregivers and referral sources both nationally and locally.

Local Marketing Support for Franchise Owners

Locally, we help support franchisees with marketing strategies and tactics for client acquisition, caregiver recruitment and referral sources. Our local franchise marketing support includes tools, resources and guidance in a number of areas

• We provide local websites for our franchisees
• We have local agency partner recommendations and management guidance
• We create and customize marketing collateral and other tools to give you the tools you need to get in front of your local sales opportunities
• We created the National Day of Joy, other events and cause marketing programs you can use to gain visibility in your communities
• We have PR and social media tools
• We provide market and competitive analysis training
• Franchisees have access to customer research
• We provide national franchise advertising, social media and other content
• We offer email campaign content to reach your referral sources
• We offer sales and marketing training, and marketing webinars in areas like social media and media outreach
• We created for our franchisees a caregiver recruitment marketing playbook
• Cause marketing and event programs, such as Walk to End Alzheimer's, our own National Day of Joy, and our proprietary Feed Seniors Now program

We have the marketing tools, resources and support at both the national and local levels to help franchisees achieve their business goals.