Natalie Black, CEO of Comfort Keepers, is redefining leadership in franchising by combining business expertise with a personal passion for senior care. Under her guidance, the global in-home care franchise thrives with its mission to elevate the human spirit, providing personalized care that fosters joy and independence for seniors. With over 600 locations worldwide and a focus on supporting franchisees, Comfort Keepers is well-positioned to grow in the booming senior care market while maintaining its local, community-centered approach.

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