Comfort Keepers is moving to a 100% franchised model, re-franchising its 69 company-owned locations to focus its attention and resources on franchise owners. CEO Natalie Black calls 2024 a pivotal year, with most locations transitioned, fostering franchise growth and excitement. Black stated, “Now, we’re focusing completely on helping our franchisees grow and be successful.”

In 2025, Comfort Keepers is prioritizing caregiver recruitment, retention, and development, leveraging AI, scheduling tools, and real-time analytics to enhance flexibility and satisfaction. Expansion opportunities remain in untapped markets, despite regulatory challenges like Medicaid reimbursement and evolving compliance requirements.

Comfort Keepers’ partnerships, including PBS’s Caregiving documentary and the Walk to End Alzheimer’s, reflect its commitment to community and quality care as it plans further growth in 2025.

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