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McKnight’s Home Care highlights how former Target Exec uses business acumen to grow successful Comfort Keepers franchise

January 27, 2025

Jennifer Bauernfeind’s journey into senior in-home care began as a career shift but quickly became a passion-driven business. After years in retail and marketing for Target corporation, she recognized the growing demand for senior care and, in 2017, made the decision to become a Comfort Keepers franchisee. Starting with two locations in suburban Minneapolis, she has since expanded to four territories, applying her corporate experience to build a successful business focused on compassionate, personalized care.

Read the entire McKinght’s magazine article here.

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